The Astonishing Truth: Why is Agarwood Known as the “Green Gold” of Asia?

Across ancient temples, royal courts, and modern luxury spaces, agarwood has long held a mystique unlike any other natural substance. Often referred to as the “Green Gold” of Asia, this rare and fragrant wood is more than just a material — it is a cultural, spiritual, and economic treasure.

But why exactly has agarwood earned such a title? Let’s uncover the story behind its name and value.

1. A Fragrance Born from Rarity

Agarwood forms only when certain species of Aquilaria trees are naturally infected and begin producing resin as a healing defense. This transformation can take years — even decades, and only a small fraction of trees ever produce the resinous heartwood prized by oud connoisseurs.

Its extreme rarity, combined with high demand, makes agarwood one of the most valuable raw materials in the world — gram for gram, often more expensive than gold.

2. Sacred Roots Across Asia

Known as “Oud” in the Middle East, “Chén Xiang” in China, and “Jinkō” in Japan, agarwood has been used for centuries in meditation, rituals, traditional medicine, and spiritual cleansing. In Vietnam, it is revered as a connection between the material and spiritual realms — a sacred scent that purifies space and calms the soul.

This deep cultural relevance gives agarwood its prestige, elevating it from a fragrance to a symbol of heritage.

3. Nature’s Luxury, Sustainably Treasured

The name “Green Gold” also reflects a shift in global awareness. Today, sustainable agarwood cultivation — such as that practiced by OUD VIETNAM — helps preserve forests, support local communities, and offer a clean, chemical-free alternative to synthetic perfumes.

With ethical sourcing, agarwood becomes not only rare and beautiful — but also responsible and regenerative.

4. Agarwood in Modern Luxury

Luxury perfumers and spiritual wellness brands are embracing agarwood for its multi-dimensional aroma — earthy, woody, sweet, and warm. No synthetic ingredient can fully replicate its depth, which is why natural oud oil is considered the crown jewel of niche fragrance.

In recent years, Vietnamese agarwood has become increasingly respected on the global stage for its purity, elegance, and refined scent profile.

At OUD VIETNAM, we honor that legacy by offering only 100% natural, ethically harvested agarwood products — designed to bring balance, purity, and beauty into your life.

OUD VIETNAM CO., LTD.

Main office & Factory: Phuc Trach village, Huong Khe District, Ha Tinh Province, Vietnam.

Trading office:

Address: 128 Hang Trong, Hoan Kiem, Ha Noi, Vietnam

Hotline: (+84)987296001  (available on Whatsapp & Viber)

Email: oudvietnamno1@gmail.com

Instagram: oud_vietnam